The company's Twitter profile makes it look like the tech giant does absolutely nothing on the platform: Apple has never tweeted, not one single time, and it follows zero accounts.
But thanks to Twitter's new ad transparency tool, we can now see that Apple is actually prolific around the globe — in promoted tweets advertising its products.
On Friday, the fan blog 9to5Mac took advantage of Twitter's ads transparency tool to find just what messages Apple wants to get out there. Primarily, Apple really wants the people of Twitter to get #BehindTheMac. You can see all of Apple's promoted tweets here.
Facing tough competition in the laptop space, Apple is trying to invigorate interest in its Macs pretty hard. But it's also promoting the camera features on iPhone, and pushing the Apple Watch Series 3.
One of the more interesting things is just how international Apple's ads are. It's advertising its products in Korean, Spanish, Chinese, Arabic, Thai and more. That speaks to Tim Cook's legacy of bringing Mac products to international markets more than ever before.