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November 13, 2018
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You can now see all of Apple's hidden tweets

Written by  Jun 30, 2018

Apple has reinvented what it means to be a Twitter lurker. 

The company's Twitter profile makes it look like the tech giant does absolutely nothing on the platform: Apple has never tweeted, not one single time, and it follows zero accounts. 

But thanks to Twitter's new ad transparency tool, we can now see that Apple is actually prolific around the globe — in promoted tweets advertising its products.

On Friday, the fan blog 9to5Mac took advantage of Twitter's ads transparency tool to find just what messages Apple wants to get out there. Primarily, Apple really wants the people of Twitter to get #BehindTheMac. You can see all of Apple's promoted tweets here

Hmmm, something is not right here.

Hmmm, something is not right here.

Image: screenshot: Twitter

Behind the Mac people are making wonderful things and so could you. #BehindTheMac

— Apple (@Apple) June 21, 2018

Facing tough competition in the laptop space, Apple is trying to invigorate interest in its Macs pretty hard. But it's also promoting the camera features on iPhone, and pushing the Apple Watch Series 3.

An iPhone and a little imagination can make every move look big. More tips at https://t.co/cZ8feyROdm

— Apple (@Apple) June 18, 2018

Make any entrance ridiculously epic by using backlight.

More tips at https://t.co/qa5NWBWDJF

— Apple (@Apple) June 26, 2018

One of the more interesting things is just how international Apple's ads are. It's advertising its products in Korean, Spanish, Chinese, Arabic, Thai and more. That speaks to Tim Cook's legacy of bringing Mac products to international markets more than ever before.

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